A track record across B2B SaaS: from startup content marketing to managing content programs at scale.
Leading SEO content strategy across the team, mapping buyer search behavior across traditional search and LLMs, identifying content clusters at risk of AI displacement, and coaching the team on running content experiments end-to-end.
Generated net new organic visits through GSC query analysis, built a custom ChatGPT for sales intelligence, and led a team of freelance writers to publish high-quality SEO content.
Created the AI-assisted first-person listicle format (150 articles, 68K sessions), developed international content for APAC and ANZ, built a Looker Studio ICP dashboard, and interviewed senior leaders for G2's industry insight series.
Rebuilt the content audit workflow to identify and fix decaying content. Launched ultra-long-form listicles. Produced case studies for clients including Plytix, Zuddl, and Reputation.
Developed gated content assets that drove consistent lead volume at very low cost per lead, while managing a team of in-house writers and freelancers.
Built the content and off-page SEO strategy from the ground up, including organic content, link building, and guest posting to grow traffic for an early-stage SaaS company.
From finding opportunities in search data to coaching writers through experiments, here's the breadth of work I do.
A selection covering case studies, industry interviews, deep dives, and benchmark reports.
How PaperCut used G2 buyer intent data to drive $8M in qualified pipeline.
An interview on customer marketing, advocacy, and modern B2B go-to-market strategy.
Benchmark data on SMS marketing performance, including open rates, conversions, and what they mean for marketers.
Comparing AI-driven personalization with traditional rule-based engines, and when each approach makes sense.
How conversational AI affects e-commerce conversion rates, average order value, and the shopping journey.
What the rise of AI video tools means for marketers, content teams, and the creator economy.
Evaluation of Employer of Record platforms tailored for software companies hiring globally.
How marketing teams extract real value from customer data platforms beyond basic segmentation.
A look at how Canva democratized design and what it means for content teams, agencies, and traditional design tools.
Comparison of enterprise benefits administration platforms, evaluated across coverage, pricing, integration depth, and what HR teams actually need at scale.