Blog
Writing & thinking.
Breakdowns of content experiments, strategy frameworks, and lessons from the work.
How I mined GSC queries to find 45K visits hiding in plain sight
The process of analyzing search console data, prioritizing content gaps, and shipping articles that drove measurable growth.
AI-assisted content workflows that don't sacrifice quality
What I learned producing 150 AI-assisted articles: where AI helps, where it falls short, and the guardrails that matter.
A framework for running content experiments at scale
Moving from ad hoc testing to a systematic approach: hypothesis, test, measure, scale.
The ICP dashboard that cut our writers' research time by 40%
Why I built a persona-driven dashboard in Looker Studio and how it changed content briefs.
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