I help B2B SaaS companies grow organic traffic that compounds.
Content strategist with 6+ years in B2B SaaS, blending SEO craft, editorial storytelling, data experimentation, and AI-assisted workflows.
Find, build, lead: the full content system.
Content marketing is more than writing. Here's the system, broken into three phases, each with the work that drives it.
Find traffic hiding in your GSC
GA/GSC data mining, keyword research, and content gap analysis, paired with structured experiments to surface quick wins and big bets across organic search and AI-assisted discovery.
Reclaim decaying traffic
Systematic content audits, performance dashboards, refresh prioritization, and optimization workflows that win back lost traffic and AI citations.
Ship content that earns trust
Long-form articles, listicles, case studies, and thought leadership interviews: writing that simplifies complex SaaS topics and builds authority over time.
Scale with AI, not AI smell
Designing and operationalizing workflows where AI accelerates research, drafting, and distribution, without sacrificing editorial quality.
Lead your editorial team
Managing freelance writer teams across US and India, building editorial calendars, and enforcing quality standards so your bar never drops.
Bridge content with the business
Working across sales, product, engineering, and client teams to ship experiments and content that actually move the business forward.
Outcomes, not outputs.
Net new organic visits unlocked through GSC query mining
Mined Search Console data to identify content gaps competitors missed. Shipped focused campaigns that captured durable rankings.
AI-assisted listicle format driving 68K sessions YTD
Designed an editorial format pairing AI acceleration with human expertise. Produced at scale without sacrificing the quality bar.
Reclaimed organic sessions via content audit workflow
Rebuilt the content audit and refresh process to surface decaying posts. Recovered traffic systematically at scale.
Time saved by writers with persona-driven dashboard
Built an ICP dashboard in Looker Studio. Cut research time and helped writers ship faster, sharper briefs.
At ₹6 cost-per-lead via gated content engine
Built a gated content system that consistently produced qualified leads at unusually low CPL through tight targeting and offer design.
Organic traffic grown from scratch at an early-stage SaaS
Built content and off-page SEO from zero through organic production, link building, and guest posting at Corefactors.
From the people I've worked with.
Collaborators, managers, and clients across companies and functions.
Sudipto's work ethic, structured thought process, and problem-solving stand out. He helped shape our team's strategy and built the ICP dashboards, scalable content formats, and review processes to back it up.
He didn't just lead: he built. From custom GPTs to strategy playbooks and content templates, Sudipto created tools that streamlined processes and drove efficiency.
It's rare that you come across standout talent like Sudipto. He single-handedly worked on new content initiatives and built scalable processes for the team.
Working with Sudipto has been one of the best parts of my time at G2. One of those rare people who combines sharp critical thinking with practical problem-solving.
Four years collaborating across SEO and content. Sudipto is an excellent collaborator, problem-solver, and AI search testing master.
Reliable and hard-working, produces well-researched, informative articles that simplify complex subjects. He handles edits swiftly while still hitting style and SEO marks.
The stack I bring to the work.
Tools I use day to day for research, writing, analysis, and operations.
Let's see if I can help.
Whether it's a content audit, a one-off project, or a longer engagement, happy to talk through what you're working on.