You can use site:perplexity.ai/page "your website" to see which articles from your website are cited by Perplexity Pages and most importantly for what kind of queries. Why Perplexity Pages work where other LLMs don’t You can publish AI-generated answer as a public, crawlable page under perplexity.ai/page/..., complete with inline footnotes linking back to the original sources. These Pages are designed for sharing and long-term visibility. Anyone can run site:perplexity.ai/page yourdomain.com...
22 days ago • 3 min read
As a content marketer, you're constantly walking a tightrope. On one hand, you're heads-down building content that brings in leads, educates users, or moves organic rankings up and to the right. But if no one notices internally or leadership doesn’t understand the win, you risk becoming the team’s best-kept secret. On the other hand, if you’re really good at talking about your work but the outcomes aren’t there, it starts to look a little hollow. It’s the classic tension between visibility...
about 2 months ago • 13 min read
“AI won’t replace all of search. A lot of the foundational parts of the search will remain, even with AI answers” - John Mueller What it means: AI won't fully replace traditional search: Foundational elements like crawling, indexing, and ranking remain essential to search. Search intent will drive SEO: AI answers may satisfy simple queries, but complex or commercial intent still requires full SERP experiences. Organic visibility still matters: Websites still need to optimize for visibility,...
2 months ago • 5 min read
Despite the loud whispers of disruption, Google is not losing its grip on search dominance. The opposite is true. While AI chatbots like ChatGPT are making headlines, they are not replacing Google Search, at least not yet. Google’s search traffic is not just stable; it’s growing. I think as long as Google continues to push AI innovation, it will remain unchallenged at the top. The data speaks louder Talk of Google’s decline is compelling, but data tells a different tale. In 2024, Google...
2 months ago • 2 min read
You’re sitting at your desk, staring at a blank document, an idea swirling in your mind. It’s not fully formed yet, but something about it feels right. Maybe it’s a content series, a new format, or a bold take on an industry trend. You can almost see the headlines, the engagement, the traffic surge, but then doubt creeps in. "Is this idea worth pitching?" "How would I even execute it?" "What if my manager asks how this moves the needle, and I don’t have an answer?" So, you do what most people...
2 months ago • 9 min read
As content marketers, we often start in reactive roles, carrying out tasks as directed and executing our leader’s vision. This mode feels safe and structured, but it also has a hidden danger: we risk falling into what I call the reactive content trap. It’s a cycle where we always respond to requests and never lead the charge, preventing us from becoming strategists. The reactive content trap: Why it’s holding you back The reactive content trap occurs when content marketers default to a role...
2 months ago • 5 min read
First movers shape the market, but fast followers often outmaneuver them. The only way to keep your lead is to keep moving faster and smarter than them. You spot an idea in the data, something no one else has executed yet. You have the skills, the resources, and the speed to pull it off before anyone else, giving you a head start. You now have a first-mover advantage, the same kind of edge that Gillette had with safety razors, Sony with personal stereos, and Xerox with fax machines. But no...
3 months ago • 2 min read